Medical Animation Case Study: K2M Climbers

Client: K2M – Complex Spine Innovations™

Mission: As K2M keeps developing new technologies, Ghost Productions keeps adding them to the K2M feature reel. Watch several spinal injuries and pathologies are treated with the radical new medical technology so that the climbers can reach the pinnacle of K2. This project required ~1.5 minutes of new surgical procedure and about 50 seconds of modified character animation.

In this particular project, the focus lies on highlighting the revolutionary medical technology designed to address various spinal injuries and pathologies. The reel takes viewers on a captivating journey, illustrating how these new advancements can dramatically transform the treatment of such conditions, allowing climbers to conquer the formidable K2 mountain.

The project required approximately 1.5 minutes of new surgical procedure footage, meticulously crafted by Ghost Productions. This footage showcases the step-by-step process of the innovative techniques developed by K2M, highlighting their efficacy and life-changing potential. By visually capturing the intricate details of these procedures, the reel demonstrates the advanced capabilities of K2M's technologies and their impact on patient outcomes.

Additionally, the reel incorporates about 50 seconds of modified character animation. This animation serves as a powerful storytelling tool, enabling viewers to empathize with the climbers and understand the challenges they face. Through this animation, the audience can witness the journey of individuals with spinal injuries and pathologies, illustrating their transformation and ultimate triumph as they overcome these obstacles with the help of K2M's groundbreaking medical technology.

The collaboration between K2M and Ghost Productions in creating this feature reel highlights the significance of merging medical expertise with creative storytelling. By combining the latest surgical procedures and captivating animation, the reel not only educates and informs but also engages viewers on an emotional level, emphasizing the profound impact that K2M's innovations can have on patients' lives.

Ultimately, this project serves as a testament to the unwavering dedication of both K2M and Ghost Productions in pushing the boundaries of medical technology and visualization. Their combined efforts aim to inspire and instill hope, showcasing the potential for individuals with spinal injuries and pathologies to reach new heights, both literally and metaphorically, and conquer the challenges that lie ahead.

Delivery: 9/20/13

Budget: $20,000-30,000 –Note: Bulk of character animation was reused from previous versions of climbers movie