Sinuplasty Animation Case Study: Medtronic NuVent

Project: Sinuplasty Animation for Medtronic

MISSION: Build a series of individual 3d-animated segments to be used in a Maxillary Sinuplasty video that promotes the features/benefits of NuVent in context with accurate 3d internal sinus anatomy. This series will show three applications of the NuVent system: Maxillary, Frontal, and Sphenoid.

SOLUTION: We were faced with a pretty tight timeline for this animation coupled with one of the busiest production schedules in our history. Despite these challenges we delivered a really compellingly beautiful animation. One of the main goals, presented by the client, was the accuracy of the anatomy and it’s relative context to the NuVent engineering data. This goal was realized quickly as we were able to draw from our previous experience with Maxillary Sinuplasty visualization.

We were able to work closely with Medtronic’s ENT, Neurologic Technologies & Navigation engineers to reference 3d anatomic scans used during the R&D process. Since the context for our 3d sinus anatomy model was primarily Maxillary focused, we were able to improve the deep sinus in the sphenoid region. We then build a really capable rig to react to the NuVent tooling model we adapted from the engineering files.

Technical detail met with creative adaptation and resulted in delivering our final piece not only on time but also with beautiful results. This Sinuplasty animation as met with very positive acclaim from our ENT clients. We’re looking forward to working more with the Medtronic’s ENT, Neurologic Technologies & Navigation division and expanding our animation coverage for this area of medicine.

COMPLETED: September, 2014

BUDGET: ≈ $25,000-$30,000

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