Medical Animation Case Study: iGO – Keo Carpal Tunnel Brace

CLIENT: iGO

MISSION:  Ghost Productions created this animation showcasing the unique features benefits of the Keo Brace used in the treatment of Carpal Tunnel Syndrome to be displayed in pharmacies beside the product. The client desired a high level of dynamic motion and visual sophistication while balancing that goal with keeping the message of the product’s use clear and understandable.

The client emphasized the importance of capturing the attention of viewers with a high level of dynamic motion and visual sophistication. The animation needed to be visually striking, engaging, and memorable, ensuring that it stood out among other promotional materials in the busy pharmacy environment.

To achieve this, Ghost Productions employed its expertise in animation and visual effects, creating a seamless blend of creativity and technical precision. The team carefully crafted a storyboard that effectively communicated the product's purpose and usage, ensuring that the message remained clear and easily understandable to a wide range of viewers.

The animation began with an attention-grabbing introduction, utilizing captivating visuals and fluid motion to instantly captivate the audience. By incorporating cutting-edge visual effects, Ghost Productions was able to showcase the unique design elements of the Keo Brace, highlighting its ergonomic features and the advanced technology incorporated into its construction.

Throughout the animation, the Keo Brace was presented from various angles, allowing viewers to appreciate its innovative design and functionality. Ghost Productions used a combination of 3D modeling, animation, and visual effects techniques to demonstrate how the Keo Brace effectively supports the wrist, relieving the symptoms associated with Carpal Tunnel Syndrome.

To convey the benefits of the Keo Brace, the animation seamlessly transitioned between different scenarios. Viewers were shown individuals wearing the brace in everyday situations, such as typing on a computer, performing manual tasks, or engaging in recreational activities. The animation illustrated how the Keo Brace facilitated natural movement while providing optimal support and comfort, effectively alleviating pain and discomfort associated with Carpal Tunnel Syndrome.

Ghost Productions paid meticulous attention to detail, ensuring that the animation accurately reflected the real-life usage and effectiveness of the Keo Brace. The visuals were enhanced with explanatory text and diagrams, simplifying complex concepts and making the information easily digestible for viewers. The animation concluded with a call-to-action, encouraging viewers to inquire about the Keo Brace with the pharmacy staff.

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COMPLETED: 12/6/13

BUDGET: $20,000-$30,000