Case Study: 3D Medical animation explaining STEM cell Research National Eye Institute

Project: Stem Cell Research Animation for National Eye Institute (NEI)

MISSION: Build a dynamically animated, and visually compelling feature animation to help the National Eye Institute attract attention and support the Audacious Initiative to Cure Blindness; The goal of the Audacious Initiative : Stimulate more research and attention on regenerative medical applications for the eye; Specifically: Age-Related Macular Degeneration, Glaucoma Treatment, and Retinitis Pigmentosa.

SOLUTION: We teamed up with the creative team at Hager Sharp, lead by Senior Multimedia Director, David Neidlinger to visualize the goals of the Audacious Initiative. The resulting animation was used to support a specific presentation that marked the start of the Audacious Initiative At this meeting the vision of the Audacious Initiative committee had to be clear and concise. We blended 2d and 3d animation to support the crafted message from the committee.

When Ghost Productions embarked on its journey into the world of medical animation in 1994, its primary goal was to contribute to the alleviation of human suffering in the field of medicine. The company recognized the power of visual storytelling and animation in conveying complex medical concepts and procedures to a wide range of audiences, including healthcare professionals, patients, and the general public.

By employing their expertise in animation and visual communication, Ghost Productions aimed to bridge the gap between medical knowledge and understanding, making it more accessible and engaging. They understood that by presenting medical information in a visually captivating and informative manner, they could empower individuals to comprehend intricate medical concepts, foster better patient education, and ultimately support advancements in the medical field.

Over the years, Ghost Productions gained recognition for their commitment to excellence in medical animation, working closely with healthcare professionals, researchers, and scientists to create accurate and visually stunning representations of various medical conditions, treatments, and breakthroughs. Their animations became invaluable tools in medical education, scientific research, and patient advocacy, enabling professionals to communicate complex ideas effectively and patients to make informed decisions about their healthcare.

Fast forward to the present day, Ghost Productions has had the distinct privilege of collaborating with the Audacious Initiative to Cure Blindness, an organization dedicated to finding innovative solutions to combat blindness and restore vision. By joining forces with this audacious endeavor, Ghost Productions recognizes the opportunity to make a significant impact on the lives of countless individuals affected by blindness.