Orthopedic Animation Case Study: Cannulated Screw Marketing Animation for FlowFX, LLC.
PROJECT MISSION: Provide Orthogen with a series of short promotional animations of the Flow-FX cannulated screw systems for presentation at the AAOS convention. Two animations involve a femoral neck fracture, integrating portions of the previously produced Flow-Nail animation. Two other animations depict the Flow-FX technology in tibia and foot fracture applications.
All of these animations have the same high level of visually compelling quality of the first Flow-Nail animation.
SOLUTION: We needed to show the infusion of bone void filler (BVF) and biologics through the cannulated screw systems offered by Flow-FX, LLC. We did this with a creative particle solution developed by Sam Gannaway, who was the Technical FX Leader on the project. The solution combined a number of dynamic fluid effects that did a great job of showing the progressive intrusion of BVF and biologics through the three types of cannulated screws: Flow-Nail, Flow-Screw, and 2-Can.
Our client, Patrick Sweeney, of Flow-FX, encouraged us to explore all of the creative efforts that we could to produce the most compelling results. Patrick’s openness to our creative ideas and the camera angles we proposed helped our creative animation team and 3D techs deliver a really cool and dynamic 3D animation. Josh Lynch, Creative Director on the project, used swooping camera direction for magnificent effects.
Swooping cameras and sensitive focus on the subject matter help this animation piece hold the audience’s attention and show the innovative solutions of the cannulated screw systems created by Flow-FX, LLC and Orthogen in the most interesting ways possible. Thanks to our client Patrick for allowing us the freedom to explore new creative concepts, and thanks to Josh and Sam of the Ghost Productions team for the excellent efforts in delivering them!
COMPLETED: November, 2014
BUDGET: ≈ $20,000 – $25,000