LDR

Client Overview

LDR was a medical device company that focused on developing and commercializing products for the treatment of spinal disorders. Their products included devices for spinal fusion, artificial disc replacement, and minimally invasive spine surgery.

Problem

LDR needed a way to effectively communicate the benefits and features of their products to potential customers, physicians, and investors. The medical devices they developed were often complex and required a detailed explanation to effectively convey their benefits.

Solution

LDR partnered with Ghost Productions, a medical animation and graphics company, to create a series of animations and medical graphics that effectively communicated the benefits of their products. Ghost Productions worked closely with LDR's team to understand the mechanism of action of each product and create a visual representation of the process.

Results

The animations and medical graphics produced by Ghost Productions proved to be instrumental in helping LDR effectively communicate the benefits of their products to their target audience. The visual aids helped potential customers and physicians understand the mechanism of action of each product and the benefits of using them to treat spinal disorders.

The effectiveness of the animations and medical graphics created by Ghost Productions was demonstrated by LDR's successful acquisition by Zimmer Biomet in 2016 for $1 billion. The acquisition was seen as a validation of LDR's products and the potential they held to improve the quality of life for patients with spinal disorders.

Conclusion

The partnership between LDR and Ghost Productions demonstrates the value of using medical animations and graphics to effectively communicate complex medical concepts to target audiences. The success of the partnership was demonstrated by LDR's successful acquisition by Zimmer Biomet and the potential of their products to improve the quality of life for patients with spinal disorders.

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