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Imlunestrant Mechanism of Action Animation for Estrogen Receptor-Positive (ER+) Breast Cancer

Ghost Medical Animation + VR Surgery
January 29, 2024
Ghost Medical made a motion graphic animation for Eli Lilly and Company that illustrates the mechanism of action of Imlunestrant, an oral medication used to treat estrogen receptor-positive (ER+) breast cancer.
Ghost Medical made a motion graphic animation for Eli Lilly and Company that illustrates the mechanism of action of Imlunestrant, an oral medication used to treat estrogen receptor-positive (ER+) breast cancer.

Context

Imlunestrant is an oral selective estrogen receptor degrader (SERD) developed by Eli Lilly and Company, designed to treat estrogen receptor-positive (ER+) breast cancer. Estrogen receptor-positive breast cancer is a common subtype of breast cancer, characterized by the presence of estrogen receptors on tumor cells. These receptors promote cancer cell growth when activated by estrogen.

Imlunestrant Mechanism of Action

The animation by Ghost Medical for Eli Lilly effectively visualizes Imlunestrant's mechanism of action. It compares normal estrogen binding with Imlunestrant's effects on the estrogen receptor, showing the intricate cellular processes involved. Under normal circumstances, estrogen binds to estrogen receptors within the cell, initiating transcriptional activity in the nucleus and promoting cancer cell growth. The animation demonstrates how Imlunestrant competes with estrogen for receptor binding, disrupting this process. Once bound, Imlunestrant facilitates the degradation of the estrogen receptor, effectively blocking the cancer-promoting signaling pathway.

Imlunestrant Animation Features:

The animation creatively incorporates cellular components such as the nucleus, cell membrane, and estrogen receptors to depict the contrast between normal and drug-mediated receptor activity. By visualizing estrogen's effect on cell proliferation and Imlunestrant's disruption of this process, the animation educates healthcare professionals and patients on the drug's therapeutic potential.

Client

Imlunestrant Mechanism of Action Animation for Estrogen Receptor-Positive (ER+) Breast Cancer
Eli Lilly and Company

Video Keywords

Imlunestrant, Eli Lilly, selective estrogen receptor degrader, SERD, estrogen receptor-positive breast cancer, ER+ breast cancer, HER2-negative breast cancer, estrogen receptor degradation, mechanism of action, breast cancer treatment, progression-free survival, PFS, endocrine therapy resistance, estrogen binding, receptor degradation, oral SERD, advanced breast cancer, estrogen receptor inhibition, cancer cell growth, estrogen receptor signaling, estrogen receptor transcription, targeted therapy, oncology animation, breast cancer animation, cancer treatment education.

Disclaimer

The animations showcased by Ghost Medical are intended solely to demonstrate our portfolio work and are not intended to be labeled as reliable FDA claims in the healthcare market. Surgeons and healthcare professionals should exercise caution and conduct their own research before relying solely on the information presented in the animations. Please be aware that while our animations strive to accurately represent medical concepts and technologies, they may not always reflect the current state of the medical industry.
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Ghost Medical is an award-winning leader in medical visualization, specializing in custom medical animation, medical marketing services, and surgical training solutions. We provide a comprehensive range of digital services designed to elevate medical marketing, enhance patient communication, and streamline staff training. With a team of highly skilled professionals and deep expertise in biomedical processes, we ensure precise and impactful representations of your device, product, or procedure through 3D animations, medical illustration, and other dynamic media formats. Contact Ghost Medical today to discover how we can help you train surgeons, boost medical device sales, or effectively communicate your pharmaceutical innovations.

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