TAVR Animation Case Study: DirectFlow Aortic Valve Implant

Project: TAVR Cardio Animation Direct Flow Medical, Inc

MISSION: Build a dynamic and visually compelling animation showing the versatility and function of the DirectFlow TAVR System.

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SOLUTION: The creation of this flexible and adaptive technology presented some really delicious technical challenges. With creativity, significant technical experience and brute force, Nole Murphy, ghOst Productions Technical Director was able to build a graceful and sophisticated implantation rig.

The complexity and need for thoughtful rigging solutions didn’t end there as the system needed to show the flexible adaptation of the technology to a beating heart; Additionally to allow for the change of final implant placement while portraying the agility of the implant redeployment sequence.

These technical challenges were blended with a high degree of visual sophistication and contrast sensitivity giving the anatomic sequences a real sense of context with internal cardiac anatomy. Subtle attention to shading by our lighting/shading dept., and continued stellar creative contributions by our Lead Compositor, Jason Craft resulted in a finished animation that told the story of implantation with unsurpassed beauty.

COMPLETED: July, 2014

BUDGET: $35,000-$40,000

Summary

Ghost Productions collaborated with Direct Flow, utilizing their expertise in animation to create a compelling and informative visual representation of the Direct Flow Valve. The animation produced by Ghost Productions aimed to showcase the various features and benefits of the Direct Flow Valve while effectively explaining its method of action.

Through meticulous attention to detail, Ghost Productions skillfully brought the Direct Flow Valve to life on screen. The animation highlighted the unique characteristics and functionalities of the valve, emphasizing its innovative design and its potential to revolutionize cardiovascular procedures.

The animation began by introducing the viewers to the Direct Flow Valve, capturing their attention with stunning visuals and engaging storytelling. It effectively communicated the advantages and advancements offered by the valve, such as improved hemodynamics, enhanced sealing properties, and precise positioning capabilities. Through dynamic visuals and clear explanations, Ghost Productions effectively conveyed the benefits of the Direct Flow Valve over traditional alternatives.

Additionally, the animation delved into the method of action employed by the Direct Flow Valve, ensuring that viewers gained a comprehensive understanding of its functioning. Ghost Productions employed a combination of accurate anatomical representations, 3D modeling, and visual effects to depict the valve's deployment and integration within the cardiovascular system. By visually illustrating the valve's interaction with the native anatomy, the animation elucidated the procedure's intricacies and demonstrated the valve's ability to optimize blood flow.

Ghost Productions used state-of-the-art animation techniques to create a visually captivating and scientifically accurate representation of the Direct Flow Valve. The animation effectively conveyed complex medical concepts in a clear and accessible manner, making it a valuable tool for educating healthcare professionals, patients, and other stakeholders about the benefits and mechanism of action of the Direct Flow Valve.