Posterior Spinal Fixation Animation Case Study: FacetLink, Inc.

Project: Posterior Spinal Fixation Animation for FacetLink, Inc.

MISSION: Produce a comprehensive and descriptive product animation highlighting the unique features of their posterior spinal fixation systems: HEMI and MINI cross-linking devices. Additionally, show the posterior spinal fixation systems in context with beautifully rendered anatomy to highlight the biomechanics advantages and features.

[vimeo 105186986 w=500 h=281]

SOLUTION: One of the main goals was to convey the parent company, LinkSpine’s dedication to preserving soft tissue and developing fixation technologies that used the natural biomechanics of the posterior spinal anatomy as inspiration for the product development.

To achieve this indirect goal, we developed a comprehensive and visually compelling 3d model of the incision and posterior spinal anatomy proximal to the lumbar facet joints. By far, this is one of the most beautiful examples of posterior spinal and surgical anatomy we’ve ever made. We engaged our creative team of modelers, and shaders to add that extra detail, appealing to the artist in them.

The result is an animation we continue to be proud of and set the standard for similar surgical applications.

COMPLETED: July, 2014

BUDGET: ≈ $30,000

Summary

Ghost Productions, Inc. and FacetLink recently collaborated on a remarkable venture, joining forces to develop a captivating product animation. The animation was specifically crafted to showcase and emphasize the extraordinary capabilities and distinctive attributes of two groundbreaking devices: the HEMI and MINI FacetLink.

The collaboration began with Ghost Productions, Inc., an innovative and renowned animation studio known for its expertise in creating visually stunning and informative animations. Their team of talented artists, animators, and designers possess a deep understanding of how to effectively communicate complex concepts and ideas through captivating visuals.

FacetLink, on the other hand, is a cutting-edge technology company specializing in developing state-of-the-art medical devices. Their expertise lies in the creation of advanced devices that provide innovative solutions for healthcare professionals and patients alike. The HEMI and MINI FacetLink devices are among their most recent and revolutionary creations, designed to enhance medical procedures and improve patient outcomes.

With their shared commitment to excellence and innovation, Ghost Productions, Inc. and FacetLink embarked on a collaborative journey to bring the unique features of the HEMI and MINI FacetLink devices to life. The aim was to create an animation that would not only captivate the audience but also provide a comprehensive understanding of the devices' functionalities and benefits.

The animation production process began with a meticulous study of the HEMI and MINI FacetLink devices. Ghost Productions, Inc. collaborated closely with FacetLink's team of engineers and product specialists to gain an in-depth understanding of the devices' intricate mechanisms, features, and advantages. This collaborative effort ensured that every detail was accurately represented in the animation.

The artists at Ghost Productions, Inc. then utilized their creative prowess to transform the technical information into visually stunning and engaging content. They employed advanced animation techniques, including 3D modeling, motion graphics, and visual effects, to bring the devices to life on screen. The animation showcased the devices from various angles, highlighting their unique design elements, ergonomic features, and intuitive user interfaces.

To enhance the viewers' understanding, the animation also delved into the practical applications and benefits of the HEMI and MINI FacetLink devices. It demonstrated how these devices could revolutionize medical procedures, streamline workflow, improve accuracy, and ultimately contribute to better patient care and outcomes.

Upon completion, the product animation became an invaluable asset for both Ghost Productions, Inc. and FacetLink. It served as a powerful marketing tool, enabling FacetLink to effectively communicate the value and capabilities of their devices to potential customers, investors, and healthcare professionals. The animation showcased the devices' unique features in an engaging and easily digestible manner, leaving a lasting impression on the audience.

The collaboration between Ghost Productions, Inc. and FacetLink resulted in a visually stunning and informative product animation that successfully highlighted the distinctive qualities and advantages of the HEMI and MINI FacetLink devices. Through their combined expertise, both companies brought their vision to life and created a powerful tool to showcase the innovative advancements in medical technology.

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