Dermatology Animation Case Study: Extracellular Matrix Animation for Hollister Wound Care
MISSION: Create a visually compelling representation of a native ECM that is degraded from the inflammatory cycle. Then show the effect of using the Endoform ECM bandage to interrupt the inflammatory cycle and help a chronic wound heal.
SOLUTION: Initial production focused on solving one of Hollister’s main education challenges, to help comprehend the details of the inflammatory cycle; Establish the stages of the cycle, explaining the roll of the matrix metalloproteinase (MMP) proteins. Then we wanted to show how the Endoform sacrificial extracellular matrix (ECM) helps draw away MMP’s, allowing the wound to retain new collagen fibers in the native ECM and help heal a chronic wound.
We met with a number of specialists to discuss how best to portray the collagen fibers and MMP’s. We settled on the triple coiled version in the final piece. We built a number of dynamic systems but found that a simple wire deformer and solid animation worked best. The modeling of the native ECM was also an interesting challenge. Our Maya Rigger, Jake Knight, developed a creative spline randomizer that we still use in our current animation pipeline.
We went on to produce a few versions of this animation for Hollister showing the wound granulating and a time-lapse showing the wound healing process over a couple weeks. The Endoform is a very effective answer to healing chronic wounds. We’re glad to have contributed to their marketing and education process and wish them the best in the future. The full version of the animation can be seen at their Endoform webpage: http://www.hollisterwoundcare.com/products/endoform.aspx
COMPLETED: February, 2013
BUDGET: ≈ $30,000-$35,000
Ghost Production Animations for Wound Healing, Cosmetics, and Skin Therapy
At Ghost Productions, we’re committed to creating unique, compelling content for each of our clients to help them succeed in their medical field. We want you to have the final product you envision when it comes to your animations. No matter your application for our dermatology animations, you’ll find we’re able to provide the perfect solution.
We work to build ongoing relationships with our clients by providing:
- – Free estimates and proposals
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- – Compelling narratives when appropriate
- – Streamlined review tools that allow clients to provide input during production
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- – An ability to work efficiently and meet tight deadlines
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- – Innovative technology for high-quality animation
We’ve been among the top medical animation studios for many years and have been hired by the top names in cosmetics, plastic surgery, and dermatology medicine to market their products — we look forward to helping you, too. Contact Ghost Productions right away to get started on your next dermatology illustration or 3D skin animation!