American Medical Systems

Client Overview

American Medical Systems (AMS) was a medical device company that focused on developing and commercializing products for the treatment of urological and gynecological conditions. Their products included devices for the treatment of incontinence, erectile dysfunction, and other urological conditions.

Problem

AMS needed a way to effectively communicate the benefits and features of their products to potential customers, physicians, and investors. The medical devices they developed were often complex and required a detailed explanation to effectively convey their benefits.

Solution

AMS partnered with Ghost Productions, a medical animation and graphics company, to create a series of animations and medical graphics that effectively communicated the benefits of their products. Ghost Productions worked closely with AMS's team to understand the mechanism of action of each product and create a visual representation of the process.

Results

the animations and medical graphics produced by Ghost Productions proved to be instrumental in helping AMS effectively communicate the benefits of their products to their target audience. The visual aids helped potential customers and physicians understand the mechanism of action of each product and the benefits of using them to treat urological and gynecological conditions.

The effectiveness of the animations and medical graphics created by Ghost Productions was demonstrated by AMS's successful acquisition by Endo Pharmaceuticals in 2011 for $2.9 billion. The acquisition was seen as a validation of AMS's products and the potential they held to improve the quality of life for patients with urological and gynecological conditions.

Conclusion

The partnership between AMS and Ghost Productions demonstrates the value of using medical animations and graphics to effectively communicate complex medical concepts to target audiences. The success of the partnership was demonstrated by AMS's successful acquisition by Endo Pharmaceuticals and the potential of their products to improve the quality of life for patients with urological and gynecological conditions.

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