medical device sales social distancing lockdown shelter in place remote medical marketing
September 8, 2021 · 11 min read

Make Sure your Medical Device Marketing Delivers, Regardless of Lockdown

It is fantastic to see AAOS, NASS and other medical conferences returning to the schedule after the Covid 19 lockdown. Though these medical trade shows have returned to in-person events, nobody can predict how the new Delta Variant might slow the world’s return to normalcy. Uncertainty is a reality.

Regardless of what happens, medical device companies and their sales reps need to demonstrate their products. Sales reps need medical sales tools that deliver product demonstrations regardless of location and Ghost Productions makes medical device tools that function anywhere.

Whether it is in person at a conference, or at a physician’s office or if travel and social proximity become impossible again, these same sales tools also give medical sales reps unparalleled telepresence capabilities for conducting sales remotely, when required.

Virtual Reality Surgical Device Demonstrations

Medically accurate surgical simulations allow your customers to experience your products and perform the entire procedure on a virtual patient, anywhere, anytime.

Animated Surgical Procedures & Support Graphics

Enhance your sales presentation with 3D animated surgical procedures and medical illustrations that can be used on everything from your expo booth, website, mobile device, and print marketing.

Surgical VR – Simulated Surgical Demonstrations

The future has arrived and virtual reality is no longer a sci-fi gimmick but a serious tool for delivering a profoundly powerful interactive surgical device demonstration that rivals a cadaver lab in capability. VR Surgical Simulations offer functional marketing options regardless of potential lockdown restrictions

Public GatheringsSocial Distancing

Use as an in-person marketing tool such as a tradeshow booth attraction, or portable sales kit, and give your customers an exciting hands-on surgical demonstration of your surgical device, tools, and procedure. Learn more about Wraith-VR surgical technique simulators.

Ship VR headsets loaded with remote telepresence enabled versions of your surgical simulations to prospective surgeons and have your sales reps meet with them in a shared virtual operating room where any interaction possible in person can be replicated in virtual reality. Learn more about Wraithmatrix multiplayer surgical simulation with remote telepresence networking.

Surgical VR Features



Standalone Headsets






Surgical Simulations

  • Portable self-contained interactive surgical demonstration
  • Simulates all interactions possible in a real operating room
  • Excellent attraction at your trade show booth
  • Easily shipped to prospective customers
  • Sales reps can meet remotely with surgeons in a virtual operating room
  • Free from logistics challenges and expenses of traditional cadaver labs, training centers, as well as travel and lodging

Surgical Virtual Reality FAQ

Animated Surgical Procedures & Support Graphics

3D Animations provide an anatomically accurate visual explanation of any medical device or surgical technique and rendered medical illustrations add visual clarity to print marketing, websites, and booth graphics.

Public GatheringsSocial Distancing

Print media, handouts, tradeshow booth graphics and multimedia display, interactive kiosk, mobile device sales tools for sales reps, and other traditional forms of media presented in person.

Website sales portals, self-running interactive eLearning programs, online news, research, and video platforms (MedPageToday, Vimeo, YouTube, Twitter, etc), social media marketing campaigns (Doximity, Sermo, MNow , Linkedin, Facebook etc) downloadable training content and patient education materials (WebMD, Practitioner Patient-Facing sites etc.). Videos and support graphics can also be included and presented in Zoom meetings and other collaboration meeting tools.

Medical Animation & Illustration Features


Medical Animation



Medical Illustration


  • Easy to mass distribute via web, email, interactive applications, PDFs, etc.
  • Loopable on large format displays making a highly visible attraction at medical conferences
  • Well designed imagery is highly versatile and can be used on anything from surgical procedure manuals to social marketing campaigns, to billboards.
  • Can be streamed, and posted to an unlimited number of online media aggregators to increase interest and engagement passively
  • Advanced digital media management tools ensures easily updatable content and regional regulatory compliance while tracking allows for engagement analytics

SuMedical Animation & Illustration FAQ

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