Ghost Productions at the American Association of Orthopedic Surgeons
Despite chilly temperatures in Chicago, the sun was shining and the crowds were assembled March 19 to March 23 for the 2013 Annual Meeting of the American Academy of Orthopaedic Surgeons. Ghost Productions has always been busy prior to this meeting and each year produce between 30-50 medical animations that are presented at this show. This year we attended this three day event to connect with customers, but also learn about some of the latest and greatest products and procedures available to the profession.
The incoming President, Joshua J. Jacobs, MD welcomed participants to the Annual Meeting and began his presentation by discussing the Patient Protection and Affordable Care Act (PPACA). President-elect Jacobs urged the participants that, “this is not a time to look back, but a time to move forward and make this new reality work for our patients and our profession. We need to clearly demonstrate that we (AAOS) are part of the solution to our nation’s healthcare crisis. Healthcare affects every member and every institution in our society.”
While walking the Exhibits floor, we met some new friends and also connected with some established clients. There were also some fun activities happening, or at least so we heard. Did you see Dan Marino? A client showed us a picture she took with him, but missed our chance to meet the famous footballer.
While at the Mako Surgical booth, we saw the RIO Robotic Arm Interactive System in action. This surgical solution, is a robotic arm that emphasizes workflow efficiency, placement accuracy and significantly reduces pain scores. According to Maurice Ferre, MD, the President and CEO of Mako, his goal is to have the RIO in all hospitals in the next five years. “A lot of our business is in small hospitals and our popularity comes from patient demand.”