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Posts from the ‘Medical Industry’ Category

24
Dec

5 Reasons Hospitals Won’t Adopt Your New Medical Device

If your company developed a new medical device, you might find yourself in a frustrating position. The healthcare industry is known for slow adoption of new technology. Innovators face the challenge of persuading physicians, purchasing agents and other healthcare staff to invest in their product while ensuring it will improve workflow and patient care. Even though patients expect to see their physicians using new technology, less than 30 percent¹ of healthcare organizations seek change.

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19
Nov

Medical Device Marketing

Medical Device Marketing

Marketing medical devices is quite an involved process that requires extensive planning and careful attention to detail. It requires developing a medical device marketing strategy that gets the right information into the hands of the right people at the right times. Depending on your device and your goals, your target audience might be physicians, hospitals, distributors, patients or a combination of several groups. You need to be able to thoroughly explain to your audience what your device is, how it would benefit them and why they should purchase it.

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9
Feb

Your Guide to Selling New Medical Equipment to Value Analysis Committees

 

selling-medical-devices

In the past, sales reps who wanted to pitch a new medical device or piece of medical equipment to a hospital or other medical provider usually approached the doctors at the practice. As with other types of sales, it was the job of the rep to woo and win over the doctors. A rep not only wanted to show a team of doctors how the equipment he or she was selling was better, he or she usually also wanted to get on the doctor’s good side.

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21
Dec
Image of hanging furniture in waiting room

Unconventionally Comfortable Waiting Room with Suspended Furniture

How we made our office entryway attractive, fun, and comfortable while also creating a relaxing lounge for team members and clients for around $500.Video of process of hanging furniture

Now that we’ve completed our move into our new studio space, we can focus on updating and outfitting our new office with our own Ghost Productions sense of style. Because our entry way is the first thing that our visitors will see we, decided to start there and make our waiting room a creative space. As with any office update it is important to begin by determining, needs, realizing assets, and setting a budget.

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21
Dec

Airborne Pathogens In The OR

Air quality in health care facilities is becoming an increased concern due to airborne pathogens that may include antibiotic-resistant bacteria and highly contagious viruses.

 

Ghost Productions creates magnificent 3D animations that help explain the complex process of how airborne pathogens, which are invisible to the naked eye, pass from one part of a healthcare facility to another; go from a patient to a healthcare practitioner; or pass from a patient to infect another patient.

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13
Apr

The Transformation Of Healthcare Through 3D Medical Animations

Virtual reality (VR) is still in its infancy, but this long-promised, never-previously quite-achieved technology took its first tentative steps into the real world recently, with the official launch of the Oculus Rift headset/VR system. Content suitable for the entertainment or edification of the general public is still largely lacking, but the technology promises to continue the transformation begun by the use of 3D animation — and few industries stand to benefit more than medicine.

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15
Mar

The History — And Future — Of Medical Conferences

Medical conferences are eagerly anticipated annual events for many physicians. Depending on a physician’s specialty and schedule, he or she might feel motivated to attend two or more conferences in a given year. Historically, medical conferences have functioned as forums for exploring new ideas, techniques, procedures and best practices.

They also represent excellent opportunities to present the results of new research, while exploring issues ripe for additional investigation. Conferences are where relationships are forged, ideas are explored, careers are advanced, research projects are conceived, information is shutterstock_135721667exchanged and issues are debated. And, increasingly, they’re an important destination for medical device manufacturers eager to display the merits of their wares.

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8
Jan

Emerging Technology And Innovative Surgical Methods for Aortic Valve Replacement

We recently assisted medical device innovator, Direct Flow Medical, Inc., by creating a medical animation video to demonstrate its Direct Flow Medical® Transcatheter Aortic Valve System. The system represents a new approach to the repair of aortic st enosis. Of course, aortic stenosis involves declining heart function due to faulty aortic valves. Whether it stems from scarring and calcification associated with advanced age, a congenital defect, or post-infection tissue damage, the valve fails to open fully. This restricts blood flow from the heart to the body.

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28
Apr

Veritas Health Strikes Gold in Partnership with Ghost Productions

Veritas Health wins Telly and Communicator Awards:

 

Since early last year (2014), Veritas Health and Ghost Productions have been working hard on developing some of the most comprehensive and visually compelling series of animations to support the patient education content on Spine-Health.com. On the heels of wrapping up 60 animations, our team has just received notification of a string of 2015 online media awards for the Herniated Disc Animation!

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25
Mar

Medical Marketing and Surgical Training Undergoes Massive Improvements in 2014

3D medical animation has grown from being an extravagance, to a convenience, to an absolute necessity for explaining surgical procedures and pharmaceutical products. When Ghost Productions produced its very first medical animation in 1994, the experience felt a bit like what Tesla must have experienced at the Chicago World’s Fair. Almost nobody had ever seen electric lighting, much less in such a massive display back in 1893, and in 1994, 3D animation had so far been presented only as an experimental medium in some very expensive advertising campaigns.

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