Posterior Spinal Fixation Animation Case Study: FacetLink, Inc.
Project: Posterior Spinal Fixation Animation for FacetLink, Inc.
MISSION: Produce a comprehensive and descriptive product animation highlighting the unique features of their posterior spinal fixation systems: HEMI and MINI cross-linking devices. Additionally, show the posterior spinal fixation systems in context with beautifully rendered anatomy to highlight the biomechanics advantages and features.
[vimeo 105186986 w=500 h=281]
SOLUTION: One of the main goals was to convey the parent company, LinkSpine’s dedication to preserving soft tissue and developing fixation technologies that used the natural biomechanics of the posterior spinal anatomy as inspiration for the product development.
To achieve this indirect goal, we developed a comprehensive and visually compelling 3d model of the incision and posterior spinal anatomy proximal to the lumbar facet joints. By far, this is one of the most beautiful examples of posterior spinal and surgical anatomy we’ve ever made. We engaged our creative team of modelers, and shaders to add that extra detail, appealing to the artist in them.
The result is an animation we continue to be proud of and set the standard for similar surgical applications.
COMPLETED: July, 2014
BUDGET: ≈ $30,000