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April 28, 2015

TAVR Animation Case Study: DirectFlow Aortic Valve Implant

Project: TAVR Cardio Animation Direct Flow Medical, Inc

 

MISSION: Build a dynamic and visually compelling animation showing the versatility and function of the DirectFlow TAVR System.

[vimeo 100249178 w=500 h=281]

SOLUTION: The creation of this flexible and adaptive technology presented some really delicious technical challenges. With creativity, significant technical experience and brute force, Nole Murphy, ghOst Productions Technical Director was able to build a graceful and sophisticated implantation rig.

topView TAVR Deployed TAVR

The complexity and need for thoughtful rigging solutions didn’t end there as the system needed to show the flexible adaptation of the technology to a beating heart; Additionally to allow for the change of final implant placement while portraying the agility of the implant redeployment sequence.

These technical challenges were blended with a high degree of visual sophistication and contrast sensitivity giving the anatomic sequences a real sense of context with internal cardiac anatomy. Subtle attention to shading by our lighting/shading dept., and continued stellar creative contributions by our Lead Compositor, Jason Craft resulted in a finished animation that told the story of implantation with unsurpassed beauty.

COMPLETED: July, 2014

BUDGET: $35,000-$40,000

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