Case Study: Access Closure Minx Animation
CLIENT: Access Closure
MISSION: Access Closure needed an exciting animation that showed off the practical science behind how their product worked to be used at trade shows and as a sales tool. They had a previous animation that was very clinical and low budget. They were satisfied with how it explained the device but found the aesthetic quality to be desperately lacking. Additionally they had made modifications to their device and technique since it was made and they wanted to feature their updated product and procedure.
We designed an animation that featured stunning visuals of their updated device and realistically treated anatomy. We added visual appeal by using dynamic camera angles, high contrast lighting giving everything a glossy/wet look.
The visual style itself worked out quite well to achieve the desired effect. The tools ended up looking sleek and clean on the crisp background. The internal shots ended up looking quite beautiful with the combination of rendered footage from Jas Bajric and clever post effects by Jason Craft.