Orthopedic Animation Case Study: Cannulated Screw Marketing Animation for FlowFX, LLC.
PROJECT MISSION: Provide Orthogen with a series of short promotional animations of the Flow-FX cannulated screw systems for presentation at the AAOS convention. Two animations involve a femoral neck fracture, integrating portions of the previously produced Flow-Nail animation. Two other animations depict the Flow-FX technology in tibia and foot fracture applications.
All of these animations have the same high level of visually compelling quality of the first Flow-Nail animation.
SOLUTION: We needed to show the infusion of bone void filler (BVF) and biologics through the cannulated screw systems offered by Flow-FX, LLC. We did this with a creative particle solution developed by Sam Gannaway, who was the Technical FX Leader on the project. The solution combined a number of dynamic fluid effects that did a great job of showing the progressive intrusion of BVF and biologics through the three types of cannulated screws: Flow-Nail, Flow-Screw, and 2-Can.
Our client, Patrick Sweeney, of Flow-FX, encouraged us to explore all of the creative efforts that we could to produce the most compelling results. Patrick’s openness to our creative ideas and the camera angles we proposed helped our creative animation team and 3D techs deliver a really cool and dynamic 3D animation. Josh Lynch, Creative Director on the project, used swooping camera direction for magnificent effects.
Swooping cameras and sensitive focus on the subject matter help this animation piece hold the audience’s attention and show the innovative solutions of the cannulated screw systems created by Flow-FX, LLC and Orthogen in the most interesting ways possible. Thanks to our client Patrick for allowing us the freedom to explore new creative concepts, and thanks to Josh and Sam of the Ghost Productions team for the excellent efforts in delivering them!
COMPLETED: November, 2014
BUDGET: ≈ $20,000 – $25,000
Why Choose Ghost Productions for Your Orthopedic Animations?
At Ghost Productions, we understand no two doctors, companies, investors or patients are the same. No matter what you need your orthopedic procedures illustrations and animation for, we’ll work with you to customize a solution. Even if you’ve never worked with software development or animation production before, you’ll find our process easy to navigate — we put our own extensive experience to use to give you a high-quality experience. We also strive to incorporate the following factors in all our products:
- Creativity: It’s crucial to us that medicine comes to life through every type of animation we produce, which is why we strive for an artistic, colorful style appropriate for each specific medical topic.
- Narrative: To complement the creativity and make your animation more compelling, we often use animation characters and short stories to make even the most sensitive, complicated concepts more engaging and understandable for viewers.
- Customization: When you work with Ghost Productions, you’ll always have a seat at the table. Our streamlined tools for production review help you easily interact with us and provide your own input. We want to hear your ideas for each project and keep you updated on our creation progress. We tailor our orthopedic animation to each of your specifications, so the result is always exactly what you had in mind.
Ghost Productions has the experience and capabilities to support your marketing and training efforts with dynamic and integrated visual solutions. We’re eager to be your strategic technical resource for 3D visualization. Contact us today for a free estimate on your orthopedic animation.
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