Medical Device Animation, Illustration & Virtual Reality
Animation for Medical Device Companies
At Ghost Productions, we know that pictures cut straight to the heart of the subject at hand. Animations convey information faster and more incisively than any amount of text. When it comes to promoting the potential advantages of your medical device, Ghost Productions can help. Our stunningly accurate and detailed images can help you convey complex new information with clarity and ease.
We know that words matter, too. They can help explain the mechanics of a device, place it in context and explore its subtleties, while providing details about its potential benefits (and even its limitations). However, when it comes to developing a medical device marketing strategy, it is only likely to succeed if your audience is already intrigued. Words can be your bait, but imagery is the hook.
Enhancing Medical Device Marketing
How do you convey the brilliance of your innovation — its advantages and its potential — rapidly and clearly? We understand that the people you are targeting are among the busiest people in their professions. Most key decision makers view time as their most precious commodity. If your message is not perceived as mission-critical it may be viewed as a waste of precious time.
Whether your clients are physicians toiling on the front lines of medicine, investment bankers or hospital administrators, decision makers are invariably busy. How do you maximize your ability to grab their attention, engage their interest and hold it long enough to make them take notice, so they will be willing to grant you more of their valuable time and attention? Ghost Productions can help you speak volumes in minutes with medical animation. which offer information-absorption rates about 60,000 times faster than text-only methods.
Medical Device Makers
Medical device makers — and their marketing personnel — have always relied on medical illustration to help convey important messages. Whether that illustration is a full-color brochure or a medical device video featuring expert medical animation, showing prospective clients how something new works is quicker and easier than telling them how something works.
Medical illustration has traditionally been performed by skilled artists laboring to bring medical images to life by hand. Artistry is still essential, but computer-generated imagery (CGI) has advanced medical animation to the next level. Today’s 3D medical animation combines computer graphics with a deep knowledge and understanding of anatomy and physiology to take full advantage of advances in digital rendering technology.
Virtual Reality (VR) Content
With the development of virtual reality (VR) technology, we can now take your media above and beyond our previous capabilities. VR presents your medical device marketing content as an immersive environment. Your audience can look at VR content using a headset or the Internet. A VR headset fits over the eyes to bring the video or illustration into full view. While seeing VR media with a headset offers the most immersion, we can also create a 360 video you explore by clicking and dragging.
VR’s interactivity makes our engaging 3D media even more eye-catching. The viewer can look at the content from multiple angles and understand the subject better. When you want to get your point across quickly, VR expresses your message more effectively. Medical device marketing professionals and medical professionals alike benefit from this increased engagement.
Ghost Productions develops VR for the most prominent technologies and native hardware. You may request a 360 video for YouTubeVR or Vimeo 360, which both make their videos available online. Our experiences can adapt to headsets such as the Oculus Rift and HTC Vibe. Feel free to ask us about our VR capabilities for more information about our hardware support.
Enhancing the VR Experience with Haptic Technology
To create the most effective medical device marketing and training content available, combine your VR content with haptic technology. Haptic technology allows the user to interact with the simulation directly. With a controller, they can manipulate the virtual or augmented world around them. These capabilities let you explain a device’s functions unlike ever before. Medical students, sales staff and customers can learn how to use your product in real-life applications.
Surgeon and Sales Training Tools for Medical Device Marketing
Surgeons and medical marketing device professionals can use VR E-Learning tools to discover your product. In VR, the viewer can see the entire process from whichever vantage point they want. They can look at a step from multiple angles until they understand the concept fully. Our E-learning modules allow you to create a full training course featuring interactive media. Use brand new content for your lesson, or base it on previous animations and illustrations you commissioned.
Our clients request our E-Learning and VR services to demonstrate their products’ practical applications. We can bring medical devices to life that serve cardiologists, neurologists, dentists and many other medical specialists. These types of media give the audience the chance to try out your product before they buy. Ask us how we can help you explain your device’s uses in their intended environment.
Why Choose Ghost Productions foryour Medical Device Illustrations and Animation?
In our experienced hands, this technology can be harnessed to illustrate challenging topics and demonstrate medical devices in stunning detail, in “real time.” Ghost Productions offers such skill and expertise. We bring a deep understanding of science and medicine to the drawing board. Our superior grasp of science and our advanced artistic skills can help bring your devices and concepts to vibrant, fascinating life.
We’re not new to this industry — our experience dates to 1994, and we know how to help each client gain a competitive edge using our:
Customization: We never use a one-size-fits-all approach to the medical animation, interactive media and illustrations we provide, even if industry or subject matter are similar from client to client. We work with you to come up with the perfect marketing solution for your unique medical innovations.
Easy Cooperation: There’s no bar to entry when you work with us to design your products. We want to hear what you have in mind so we can meet your specifications. To reach that goal, we make it easy to work with us even if you have no animation-production or software-development experience.
Design Work: One of our biggest priorities is our dedication to creativity and artistic style. We strive to bring medicine to life through our use of vibrant colors and detailed imagery. A major benefit is a comprehension and retention that medical animation and interactive media provide all audience members. On average, you can expect about a 19% higher comprehension of even the most complex material than you’d get with traditional videos.
Narrative Incorporation: Using our creative and artistic style, we create animation characters with interesting, engaging stories that help audience members stay involved with your presentation and learn in the process. It’s much easier for people to relate to the content if they see it through a narrative, so when appropriate, we develop compelling stories to get the job done.
Versatile Products: There’s a reason we want you to think about medical device animation and illustration at the same time. When you choose animation, you’ll be able to capture single frames for illustrations any time you need to at no additional charge from us. Our animation runs at 30 frames per second, which makes one minute of animation equivalent to 1800 high-definition medical illustrations.
Review Process: Our top priority is to ensure each one of our medical animation, illustration and interactive media designs meets the needs of the client. When you choose Ghost Productions, you’ll be able to easily review and interact with products before they’re finalized. We also make streamlined production-review tools available to ensure you’re involved throughout the process.
We will take your prospective clients on a visual journey, illustrating how your device can be used, how the body responds and how the device can further medicines fundamental mission to improve their patients’ lives. No modern medical device marketing strategy can hope to compete in today’s competitive market without this crucial marketing/educational tool. Ghost Productions gives you the power to grab prospective buyers’ attention and illustrate the many possibilities — in living color and stunning detail.
When you choose Ghost Productions, we make sure to give you a free project estimate and proposal before any final decisions are made on production. We’ve worked with medical device companies that design products for several different industries, including cardiology, orthopedics, dermatology, pharmacology, neurology and neurosurgery, urology, trauma and emergency medicine, molecular medicine and more.