Ghost Productions has some of the best 3D animators who understand complex design, science, biology and how to make engaging presentations.
Selecting a 3D Animation Company
The best practices for selecting a 3D animation studio or choosing from a wide variety of animation production companies that provide 3D animation services is, first, to identify the top animation companies.
The next step is to carefully evaluate their work. As an analogy, there is a huge difference between fast food and a gourmet meal. The difference is the care, attention and ingredients that go into the making, which results in either a mundane or spectacular result.
Michelangelo, the great Renaissance artist, risked excommunication from the church to pursue his interest in studying human anatomy. He had to bribe a parish priest with an exquisitely carved crucifix in order to be able to study human cadavers. A magnificent result of his fascination with anatomy is the statute of David.
Centuries later, medical schools still use cadavers. However, using 3D animation, which is so realistic, has proved to be a better way to more extensively teach students about anatomy and medical procedures. It is among many uses for a technology that continues to develop.
Uses for 3D Animation
Most are familiar with the wonderful 3D animated movies made by Pixar, Walt Disney Studios and others. Animators also use 3D animation software to create projects in the medical, biotechnology and pharmaceutical fields.
Because the results are so compelling, using 3D animation software is a terrific way to also create dynamic presentations and advertisements. It also is used to create excellent educational, instructional and promotional materials.
City planners, architects, designers, manufacturers and others who need accurate visual representations of projects benefit from 3D animation as well.
Many businesses and disciplines benefit from the use of visual aids. Medicine, in particular, benefits from medical illustrations and custom-made animations to enhance communication and facilitate learning. Visual media — illustrations, animations and videos — are crucial tools for educational and marketing purposes alike. Of course, there are many ways to convey challenging information. But to underscore a point, clarify a complex subject, or emphasize a technical concept, there’s simply nothing better than a visual image.
Advantages of 3D Animation
Advances in computer processing power and memory capacity have vastly expanded animators’ ability to deliver stunningly detailed, lifelike 3D medical animations. Medical animation has become an indispensable tool, used not only for medical student edification, but also for animated explainer videos and sophisticated marketing efforts.
Virtual reality (VR) is still in its infancy, but this long-promised, never-previously quite-achieved technology took its first tentative steps into the real world recently, with the official launch of the Oculus Rift headset/VR system. Content suitable for the entertainment or edification of the general public is still largely lacking, but the technology promises to continue the transformation begun by the use of 3D animation — and few industries stand to benefit more than medicine.
3D medical animations comprise relatively familiar and widespread technology made possible by advances in computing. These 3D animations, ordinarily presented in 2D format, represent the natural evolution of science visualization and medical simulation from simple hand-drawn illustrations; to medical animation videos; to fully rendered, computer-enabled 3D medical and/or surgery animations. In some instances, 3D medical animation is being adapted for use in VR environments, further enhancing the utility of this remarkably beneficial technology.
Medical conferences are eagerly anticipated annual events for many physicians. Depending on a physician’s specialty and schedule, he or she might feel motivated to attend two or more conferences in a given year. Historically, medical conferences have functioned as forums for exploring new ideas, techniques, procedures and best practices.
They also represent excellent opportunities to present the results of new research, while exploring issues ripe for additional investigation. Conferences are where relationships are forged, ideas are explored, careers are advanced, research projects are conceived, information is exchanged and issues are debated. And, increasingly, they’re an important destination for medical device manufacturers eager to display the merits of their wares.
Conferences for every conceivable specialty abound. There are even conferences dedicated to the history of medicine. From pr development to disseminating new research to exploring new techniques and practices, the medial conference plays an important, time-honored role in the advancement of medicine and medical science. Read more
It’s 2016 and the world of virtual reality (VR) is — finally — virtually a reality. After much anticipation, various fits and starts, and numerous technological hurdles, the Oculus Rift is poised to enter the marketplace in a very real way. Presently owned by social media giant, Facebook, Oculus Rift is taking preorders from customers around the globe. The social media giant has announced March 28, 2016 as the much-anticipated release date for its groundbreaking VR platform technology.
For those who may not know, the system involves wearing a helmet of sorts, while standing or sitting in front of a device that resembles a futuristic desk lamp. The headset creates the illusion of immersion in a virtual 3D world, using organic light-emitting diode (OLED) displays, with high refresh rates and high-definition resolution. The system integrates 3D audio in the headset, and can be controlled with two mirror-image, wireless, handheld motion controllers. Read more
Join the team! ghOst Productions is looking to hire a creative and hard working 3D Generalist. We’re looking for someone with a strong aesthetic and drive to produce dynamically beautiful finished content. You will be coordinating with the production team and 3D department to improve the quality of our finished animations. Experience with Maya is a MUST.
Join the team! ghOst Productions is looking to hire a creative and hard working compositor experienced with AE 3D cameras and 3D compositing. We’re looking for someone with a strong aesthetic and drive to produce dynamically beautiful finished content. You will be coordinating with the post-production team and 3D department to improve the quality of our finished animations. Experience with Maya is a HUGE plus. Read more
We recently assisted medical device innovator, Direct Flow Medical, Inc., by creating a medical animation video to demonstrate its Direct Flow Medical® Transcatheter Aortic Valve System. The system represents a new approach to the repair of aortic st enosis. Of course, aortic stenosis involves declining heart function due to faulty aortic valves. Whether it stems from scarring and calcification associated with advanced age, a congenital defect, or post-infection tissue damage, the valve fails to open fully. This restricts blood flow from the heart to the body.
Older technologies, presently in use, involve replacing the diseased valve with tissue from a donor animal or a synthetic substitute, among other options. These procedures typically suffer from a relatively high risk of aortic regurgitation; the backwash of blood into the left ventricle of the heart. Of course, the function of valves in the cardiovascular system is to prevent any back flow of blood, to ensure proper hemodynamics and pumping efficiency. Repair of the aortic valve may involve relatively risky open heart surgery. Or, increasingly, transcatheter procedures are performed by threading instruments or devices into the heart through a major blood vessel. Read more