Veritas Health wins Telly and Communicator Awards:
Since early last year (2014), Veritas Health and Ghost Productions have been working hard on developing some of the most comprehensive and visually compelling series of animations to support the patient education content on Spine-Health.com. On the heels of wrapping up 60 animations, our team has just received notification of a string of 2015 online media awards for the Herniated Disc Animation!
3D medical animation has grown from being an extravagance, to a convenience, to an absolute necessity for explaining surgical procedures and pharmaceutical products. When Ghost Productions produced its very first medical animation in 1994, the experience felt a bit like what Tesla must have experienced at the Chicago World’s Fair. Almost nobody had ever seen electric lighting, much less in such a massive display back in 1893, and in 1994, 3D animation had so far been presented only as an experimental medium in some very expensive advertising campaigns.
Medical technology companies are developing new technologies at a faster rate than has ever experienced in the past. In the first two months of 2014, Ghost Productions has been approached by more new clients and delivered more project proposals than the company ever has since the company was founded in 1994. Though many of the clients requesting projects are established medtech firms launching new products, there has been a substantial increase in newly funded startups. It would appear as though venture capital firms are funding new medical companies at rates not experienced in well over a decade. Clients are coming in from all over the world with new and innovative products making this an exciting year for everyone who works in healthcare or will need healthcare. Read more
CLIENT: Veritas Health – spine-health.com
MISSION: Veritas Health owns several medical informative websites that provide truthful, clear, and factual information for patients to learn about their respective spine-related problems. Our goal was to develop a production pipeline capable of producing an extensive library of animation and medical renderings with the highest quality possible to help visitors to their website better understand their conditions and treatment options. We chose to approach the mission by producing a pilot animation with the most advanced methods of visualizing the spine we’d ever attempted. The result was a visually stunning 3D animation that fully explained Herniated Disc pathology. We told the story in such a way that an average user could easily watch and learn about this pathology. In addition, we developed a visual aesthetic that we believe will be uniquely beneficial explaining spinal conditions. Read more
If you sell products to the orthopedic market, there is no better opportunity than exhibiting at AAOS. Over 14,000 domestic and international orthopedic surgeons attend the conference every year. AAOS is where little startups with great products turn into giants and where existing orthopedic giants present their technologies to the masses.
Ghost Productions has been producing medical animation, booth graphics, and interactive displays for our orthopedic clients for nearly two decades. In that time, we’ve learned a lot about how to help our clients achieve their goals over the 4-5 days at the annual American Association of Orthopedic Surgeons meeting. Read more
Ghost Productions, Inc. has created Ghost Remote HD, an iPad App for the medical industry that allows users to find, organize, edit, arrange, present and securely distribute medical animations to any iPad on the planet.
This app will allow small, medium and even medical giants, like Johnson & Johnson and Medtronic, to securely distribute animation and media files to their entire sales team ensuring that everyone has the most recent versions of marketing and training media. The app also provides editing capabilities and the opportunity to combine multiple animated movies into one high definition presentation playable on the iPad screen, on a HD television via the iPad’s HDMI cable, and even wirelessly broadcasted across AirPlay. Read more
Despite chilly temperatures in Chicago, the sun was shining and the crowds were assembled March 19 to March 23 for the 2013 Annual Meeting of the American Academy of Orthopaedic Surgeons. Ghost Productions has always been busy prior to this meeting and each year produce between 30-50 medical animations that are presented at this show. This year we attended this three day event to connect with customers, but also learn about some of the latest and greatest products and procedures available to the profession. Read more
Written by: Matthew Perrin Resident Ghost Writer
For weeks now our blog has been abuzz about upcoming medical conventions, and our studio has been humming with the sound of myriad computer processors rendering the images and videos that our clients will use at these conventions. You may be wondering what’s all the fuss about? In a word: NASS. Technically, it’s an acronym comprised of four words but, like SIGGRAPH, this trade conference carries a level of recognition and respect that belies its curious abbreviation. 2012 marks the 27th annual meeting of the North American Spine Society. Each year, surgeons and device manufacturers alike flock to this meeting for a weekend of education, advertising, and networking. Read more