3D medical animation has grown from being an extravagance, to a convenience, to an absolute necessity for explaining surgical procedures and pharmaceutical products. When Ghost Productions produced its very first medical animation in 1994, the experience felt a bit like what Tesla must have experienced at the Chicago World’s Fair. Almost nobody had ever seen electric lighting, much less in such a massive display back in 1893, and in 1994, 3D animation had so far been presented only as an experimental medium in some very expensive advertising campaigns.
Mission: Ghost Productions worked together with John Lymberg Productions to produce a series of animations exhibiting the features and benefits of the Orthaheel® technology, an orthotic capable of treating a variety of pediatric conditions.
Budget: $20,000 – $30,000