Medical device companies and pharmaceutical companies that launch a new product or procedure benefit from using 3D animation as medical marketing videos. Here is the value proposition, which explains how to use 3D animation to increase sales, meet marketing goals, show complex issues, and educate customers.
Success in pharma sales and marketing of new products and medical device sales highly depend on sales reps having a great degree of enthusiasm for the product, having confidence in the product, and having the necessary medical marketing tools to present the features and benefits of the product to potential customers.
Pharmaceutical marketing companies and medical marketing services that make use of compelling 3D animations, as pharmaceutical sales tools, find that sales increase dramatically when compared to only using sales brochures filled with text.
In the fast-paced world of modern health care, there is not enough time to spend reading long-winded text that explains a new product or medical device. It is far better to have a 3D animation for the introduction of a new product that goes along with the support materials as needed for further, detailed information. Sales are boosted by first using 3D animation to create interest. Then, the follow-up information can be offered in the detailed brochures. Using brochures alone is vastly inferior, because a brochure does not necessarily create excitement.
The first step necessary to boost sales is to create interest in a new product, and that is best achieved by using 3D animations as medical marketing tools.
Medical device marketing campaigns and pharmaceutical marketing strategies always need to set sales goals to be effective in producing the results necessary that have a positive impact on the bottom line. An investment in 3D animation, used as medical marketing media, creates the best return on investment when compared to other forms of media.
Why is 3D animation cost effective for marketing in pharmaceutical industry campaigns? Because high-definition images created for 3D animation can also be used as individual illustrations for print materials and websites. This creates consistent marketing messages, which reinforce one another. Having a distinctive look in the marketing messages from an organization is one of the most effective medical marketing techniques used to introduce new products.
It’s important to have a coordinated brand effort across multiple touchpoints with customers. A high-quality 3D animation can be the foundation for a new product launch with all the other support materials tied together in a coordinated fashion that matches the theme, style and quality of the 3D animation.
Just ask yourself, would it be more interesting to read a three- to five-page brochure or to watch a three- to five-minute 3D animation video?
A company’s customers may be health care professionals, doctors and/or patients.
Thus, each target market group has unique dynamics that need to be considered when creating marketing messages. However, the common denominator that is necessary by all groups is an easy-to-understand visual representation of complex ideas that cannot be seen in any other way than through 3D animation.
Pharmaceutical companies always need to be able to demonstrate the mechanism of action (MOA) for their new pharmaceutical drugs. This requirement starts with seeking FDA approval and continues for the patented life of the product.
To gain FDA approval and in order to stimulate sales, medical device companies need to demonstrate the effectiveness of a new device, show how to install it, and demonstrate how to use it.
Using 3D animation is the perfect choice for both of these situations.
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